It’s dark grey and not black and it is a lesser spec than the X7 Pet, so the X7 Pet from us is actually much better value.. John Lewis also does the.

All that differs is the colour of the body and trims, the extras offered with the machine and in the case of the black Pet Boost model, it has an extra Boost button..There is no extra magic or complicated sorcery involved in “exclusive special editions” like the Sebo X7 Excel.

They don’t secretly have more powerful motors, better engineering or anything extra that you cannot otherwise obtain..The reason department stores approach manufacturers of appliances and ask them to make an “exclusive” line for them such as the Sebo X7 Excel is in order that nobody is able to make a like-for-like comparison with other appliances at other retailers.This allows them to offer things like a “price match promise”..

If nobody else sells the identical machine in all respects you don’t need to price match anybody.All you need to do is give a wry smile and say,.

“Ah, but that machine is not exactly the same as ours, let me explain why…………”.

This is marketing from the 1970s large department store retail playbook, and you don’t see that much of it nowadays as people are wise to it.That means the latest X7 you will buy today is a result of several decades of development.. Good engineering isn’t born overnight, it evolves over time.

Dyson used to do that with the DC04-DC33.Then they stopped.

Sebo picked up that baton and ran with it.For that reason, Sebo is probably the best vacuum cleaner you can buy today.. Is Sebo better than Dyson?